TITLE: Director Growth Intelligence
REQUIREMENTS: Master of Science in Information or related field and 1 year of experience in the job or 1 year of experience as an Analyst, Data Scientist, or in a related occupation.
SPECIAL REQUIREMENTS: Any suitable combination of education, training &/or experience is acceptable.
JOB DUTIES: Formulate and apply mathematical modeling and methods to develop and interpret information and reporting of analytics for decision makers. Propel marketing analytics by building a team responsible for developing, operating, and maintaining the data pipeline and business intelligence tools. Drive campaign strategy to maximize both ROI and player base growth. Lead team to manage day-to-day operational reporting requirements, ad hoc analyses, and data visualizations to inform investment. Manage key workstreams around changes in attribution and data requirements. Develop toolsets that automate optimization of campaigns. Design and implement real-time tracking measures across paid, owned, and earned channels. Build marketing mix models. Architect A/B Testing, Retargeting flow, and analysis for media and CRM. Lead BI development for creative testing. Tie together disparate business, marketing, and consumer
data signals. Develop weekly reports and insights to the executive team. Aid in forecasting performance for multi-channel marketing campaigns.
CONTACT: Please send resume ref#21164/contact K. Finnsson for an appointment.
Activision Publishing, Inc.
2701 Olympic Blvd., Building B
Santa Monica, CA 90404
Jobsite: Santa Monica, CA (Full-time position)